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Bruce Davis, Ph.D.

Bruce Davis is one of the co-founders and current CEO of The Madison Group. Dr. Davis received his Ph.D. from the University of Wisconsin – Madison and specializes in failure analysis, polymer behavior, material evaluation and processing. Dr. Davis leverages his broad knowledge of polymer behavior and the role of processing towards the end use, design, failure, and long-term behavior of a wide variety of polymeric products and components.

sports shoes with urethane soles

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Polyurethanes: Where Rubber Meets the Road Part 3 – When Things Go Wrong

In the first two parts of this series, we examined the underlying chemistry and some…

Bruce Davis, Ph.D.January 16, 2023

Drill with overmolded grip

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Polyurethanes: Where Rubber Meets the Road – Part 2 – It’s Not All That Hard

Whenever polyurethane materials are discussed they tend to be categorized in terms of their hardness.…

Bruce Davis, Ph.D.January 16, 2023

polyurethane wheels

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Polyurethanes: Where Rubber Meets the Road – Part 1 – Back to Basics

Threads in plastic parts are commonly used to assemble or fasten components. The thread geometry…

Bruce Davis, Ph.D.January 9, 2023

The Madison Group Knowledge Base

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Grooved Feeds Single Screw Extruders – Improving Productivity And Reducing Viscous Heating Effects

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Bruce Davis, Ph.D.February 27, 2015

The Madison Group Knowledge Base

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A New Dispersive Mixer For Single Screw Extruders

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Bruce Davis, Ph.D.January 27, 2015

The Madison Group Knowledge Base

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Fiber-Matrix Separation In Ribbed SMC And BMC Part

A well known, and widely ignored fact, is that fiber reinforced parts have large variations…

Bruce Davis, Ph.D.June 26, 2013